The company that sells the special grilling bricks „Grill Bill“ hasn’t been using Facebook that much recently. The amount of fans on their Facebook fanpage was less than 40 before the competition.
It may seem that there is no big potential with this number. However, our Wheel of Fortune application showed the opposite.
Goals
The main goals was to sell all the brick and increase the awareness of this grilling technology.
Solution
We launched the competition directly on the Facebook page in a special application bookmark – the Wheel of Fortune with 240 prizes.
Prices were 70%, 50% and 30% discount on the grill Grill Bill bricks, a favourite product for the summer barbecues.
The preview of the Wheel of Fortune
Contest boosting
The only investment in the contest was well targeted advertisment on Facebook.
At the beginning of the advertisment the cost for the click on the boosted post with the application link was $0.08 but after adjusting and better targeting we got to $0.031 per click.
Total outlay for the Facebook advertisment was $183.
How the boosted post looks on Facebook
Clicking on this post takes the users right to the application tab, where they can try their luck and spin the wheel where they win one of the main prizes or the extra spin or they win nothing.
The wheel was spun by 2786 users who spun the wheel 4 427 times!
We distributed all the 240 prizes in just five days.
The results of the Wheel
We attracted the attention of the target group.
To all the competitors who didn’t win we sent an email campaign, where we offered them a 30% discount for the bricks purchase.
The outcome of this campaign was 107 purchases (161 packs) for the total amount of $970
The average purchase of the e-shop’s customers is 1,5 packs of the grilling bricks. Thanks to this campaign the average was 2,5 and attracted not only the current customers but also the new ones where their return to the shop is more likely because of the bricks‘ popularity.
There were purchases even from the new customers who didn’t win any of the discount coupons.
Results
- Orders for $970
- Increase of the contact database with more than 2,000 e-mails
- Increased the number of Facebook page fans (from 40 to almost 600 users)
- Increase of our website traffic
- Additional sales potential
“We were pleasantly surprised that even though we practically never used Facebook that much before setting up the competition, the event was a huge success. Not only that we have fulfilled all the goals that we set, but we also know that it was an excellent investment for the future. We will definitely continue to benefit from competitions. “
– James Kořenek / owner of the company – grilovacicihly.cz
]]>What‘s behind the sales spike and how much it cost?
GOALS OF THE COMPAIGN
Let’s boost the summer sales. In July and August, people vacate. They pack up in a hurry and postpone anything that can be delayed. Shopping for pet food comes last. Why not to try capitalizing on that? Another part of the mission was to advertise Best Breeder, the private brand of hypoallergenic pellets made in the UK.
SOLUTION
If there‘s one thing people aren‘t tired of doing even during the hottest summer days, it‘s taking pictures. That‘s why KRMÍM KVALITNĚ organized a photo contest called the Summer Banquet. Out of the top 100 photos based on votes, 10 photographs were selected and rewarded. The winners took home 26-pound bags of Best Breeder Grain Free pet food for either cats or dogs. The following banquets probably lasted longer than all-summer-long.
What was the contest platform?
Krmím Kvalitně went for the SocialSprinters application. Not a suprise. The contest app had already been tested by the company prior to Christmas 2015. As it encourages further sharing both by contestants and voters, the reach of the contest app is virtually unlimited. Its avalanche-spread function helped to attract a respectable total of 2013 photographs. Furthermore, the photo contest gathered a contact database of 21 199 e-mail addresses. All of them were used for another campaign.
That‘s why picking the platform for the summer contest was a no-brainer and the SocialSprinters application paid off once again.
Check the results of the summer photo contest:
- Date of competition: 1 August – 31 August, 2016
- Total number of photos in contest: 1467
- The number of collected emails: 19 385
- Total number of new fans: 1218
- Sales increase from the previous month: 30%
See how they advertised the competition?
The examples below show that throughout the contest, the company targeted various groups of clients with promotional posts. The boost was well worth it, and total costs never exceeded $580.
After the end of the competition the company started with remarketing on newly collected lead and started gaining new customers.
“In 2015, we changed our approach to marketing. We stopped relying only on customers from search engines or personal contacts and engaged online activities. And things began to happen. At the end of August 2016 the sales increased by more than 300%! An important way to help and online course Tomas Muzik and also SocialSprinters applications, “says Managing Director Paul Stein.
Try a photo contest on your Facebook page right now and improve your business. The first 14 days are for 1$ only.
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